Privacy Policy

1. Information We Collect

We collect several types of information from and about users of our website, including:

1.1 Personal Data You Provide to Us

When you interact with Chicken Road UK, we may collect:

• Contact Information: Name, email address, postal address, phone number (when you contact us via email or contact forms).
• Account Information: Username, password, and registration details (if you create an account on our website).
• Communication Data: Any information you provide when you participate in surveys, contests, or send us feedback.
• Newsletter Preferences: Your email address and subscription preferences when you sign up for our newsletter.

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity:

• Log Data: IP address, browser type, operating system, referring/exit pages, clickstream data, and timestamps.
• Usage Data: Pages visited, time spent on pages, links clicked, and other actions taken on our site.
• Device Information: Device type, screen resolution, language settings, and unique device identifiers.

1.3 Information from Third Parties

We may receive information about you from third parties, including:

• Analytics Providers: Google Analytics and other analytics services that provide data about how you interact with our site.
• Advertising Networks: Information about your interests for personalised advertising (with your consent).
• Social Media Platforms: When you interact with our social media accounts, we may receive your public profile information.

2. How We Use Your Information

We use the information we collect for the following purposes:

We will never sell your personal data to third parties. We only share your data as described in Section 5 below.

3. Legal Basis for Processing Your Data

Under UK data protection law, we must have a legal basis to process your personal data. We rely on the following legal bases:

• Consent: You have given clear consent for us to process your data for a specific purpose (e.g., receiving marketing emails).
• Contract: Processing is necessary for the performance of a contract with you (e.g., providing our services).
• Legal Obligation: Processing is necessary to comply with the law (e.g., tax or regulatory requirements).
• Legitimate Interests: Processing is necessary for our legitimate interests (e.g., improving our website, preventing fraud), provided these interests do not override your rights.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our site.

4.1 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly (e.g., security, navigation).
• Preference Cookies: Remember your settings and preferences (e.g., language, region).
• Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertisements to you (only with your consent).

4.2 Managing Cookies

You can manage or disable cookies through your browser settings. However, please note that disabling essential cookies may affect the functionality of our website. To learn more about cookies, visit www.allaboutcookies.org.

5. Sharing Your Information

We may share your personal data with the following categories of recipients:

• Service Providers: Third-party companies that help us operate our website (e.g., hosting providers, email service providers, analytics providers). These companies are contractually obligated to protect your data and use it only for the services they provide to us.
• Casino Partners: If you click through to a licensed casino from our site, we may share basic referral information (non-personal) to attribute commissions. We never share your personal data with casinos without your explicit consent.
• Legal Authorities: If required by law, court order, or government regulation, we may disclose your information to comply with legal obligations.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

We do not sell, rent, or trade your personal data to third parties for marketing purposes without your explicit consent.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Contact and account information: Retained for as long as your account is active, plus a reasonable period afterward to comply with legal obligations.
• Newsletter subscriptions: Retained until you unsubscribe or request deletion.
• Analytics data: Anonymised or aggregated after 26 months (Google Analytics retention period).
• Log data: Retained for up to 12 months for security and troubleshooting purposes.

7. Your Legal Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct inaccurate or incomplete data.
• Right to Erasure (Right to be Forgotten): You can request that we delete your personal data in certain circumstances.
• Right to Restrict Processing: You can request that we limit the processing of your data.
• Right to Data Portability: You can request a machine-readable copy of your data to transfer to another controller.
• Right to Object: You can object to processing based on legitimate interests or direct marketing.
• Rights Related to Automated Decision-Making: We do not use automated decision-making that significantly affects you.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at https://ico.org.uk.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include:

• Encryption: SSL/TLS encryption for all data transmitted between your browser and our servers.
• Access Controls: Strict access controls to personal data – only authorised personnel can access it.
• Regular Audits: We regularly review our security practices and update them as needed.
• Secure Hosting: Our website is hosted on secure servers with firewalls and intrusion detection systems.

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. Children's Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal data from anyone under 18. If you believe we have inadvertently collected data from a child under 18, please contact us immediately, and we will take steps to delete that information.

10. International Transfers of Your Data

Our servers are located in the United Kingdom and the European Economic Area (EEA). We do not transfer your personal data outside the UK or EEA unless:

• The transfer is to a country that the UK government has deemed to have adequate data protection laws; or
• We use specific safeguards, such as Standard Contractual Clauses (SCCs), to protect your data.

If you have questions about international transfers, please contact us.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be indicated by an updated "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically.

If we make material changes, we will notify you by:

• Posting a prominent notice on our website; or
• Sending an email to the address you provided (if applicable).

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact us using the following details:

For complaints, you also have the right to contact the Information Commissioner's Office (ICO) at https://ico.org.uk or by phone: 0303 123 1113.